GMC Continues To Build Momentum
DETROIT - According to a recent press release, GMC delivered its 22nd consecutive month of retail sales gains in July, with sales to individual customers up 17 percent and total sales up 36 percent year over year, with significant gains in Phoenix, New York, Miami and Los Angeles. P3ZHEJERPHJB
The release from the company adds July also was GMC's best month of the year so far, with retail sales up 23 percent and total sales up 25 percent.
"Strong demand for fuel-efficient crossovers and SUVs continued to attract new customers to our dealerships in July," said Brian Sweeney, U.S. vice president of Buick and GMC Sales and Service. "We are also seeing a seasonal lift for our Professional Grade trucks as expected."
Terrain led the sales growth in July by achieving a 67-percent increase in retail sales and a 93-percent increase in total sales compared to 2010. The smaller SUV's EPA-rated fuel economy of 32 mpg in highway driving leads the segment.
Recent Terrain buyer Doug Smolev of Purchase, N.Y., traded in his BMW 750, because the commercial property developer and father of three needed a flexible, fuel-efficient vehicle.
"My wife and I are always taking our kids either to hockey rink, baseball field or soccer field," Smolev said. "The Terrain's 60/40-split rear seatback lets us put lots of gear into the back and still have room for the kids. And, because it has a four-cylinder engine, Terrain gets much better fuel economy rating than other SUVs."
Another GMC known for its fuel efficiency and interior flexibility is Acadia, which excelled in July, with retail sales up 33 percent and total sales up 87 percent. The crossover gets better highway fuel range and offers more cargo space than Ford Explorer, with room for up to eight passengers.
Terrain and Acadia crossover combined represent 46 percent of GMC's sales calendar year to date retail, and are in close competition for the highest conquest rate, with Acadia narrowly leading. More than half of all Acadia and Terrain customers are coming from non-GM brands. Approximately 46 percent of all GMC buyers come from non-GM brands.
Sierra delivered its best sales month of the year in July, driven by increased demand for heavy duty models. Retail HD sales were up 29 percent and total HD sales were up 34 percent year to date, and nearly as much in both categories year over year. Retail sales for the full Sierra lineup grew 2 percent year over year, with total sales up 6 percent.
"We just sold a couple of HD Denali trucks the other day, and our Sierra sales in general have been brisk, with many Tundra trade-ins and a lot of repeat customers," said Dwight Everett, president of Everett Buick-GMC in Bryant, Ark. "Our customers recognize that GMC delivers a blend of high quality, capability and value that few other brands offer."
Yukon/XL delivered its best sales month of the year in July, with retail sales up 7 percent, and combined total sales - retail and fleet - up 10 percent year to date. Combined total sales also were up 21 percent year over year. Yukon recently took top honors in the full-size SUV category of AutoPacific's 15th annual Vehicle Satisfaction Awards, delivering value and satisfaction across a wide range of attributes.
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