Buick and GMC To Unveil 9 New Models
Between 2012 and 2013, 70 percent of GM products will either be all-new or considerably updated. The Buick Enclave, a luxury crossover SUV, will be the first of nine new to considerably updated models which GMC and Buick will be rolling out to dealers over the next 12 months.
The GMC brand is one of the healthiest in the automotive industry today and has been manufacturing quality trucks since 1902. The brand has long had a reputation for innovative ideas and excellent engineering. With models like the Terrain small SUV and the Acadia crossover, GMC is offering SUV customers fuel-efficient options. In fact, GMC is the only manufacturer offering customers three options for full-size hybrid trucks - the Sierra pickup, Yukon Denali SUV, and the Yukon. The Sierra Heavy Duty truck is renowned as the most powerful and capable truck on the market today.
The Buick brand is recognized for sleek and sculpted designs, responsive and efficient performance, lavish interiors, and innovative personal technologies. The modern luxury brand has several award-winning models in their lineup, including the Lacrosse sedan; Verano sedan; Enclave crossover; LaCrosse sedan; and, most recently, the 2013 Encore crossover.
The second model Buick and GMC will be rolling out is the GMC Acadia, which will debut fall 2012. The new luxury Buick Encore, a small crossover, arrives early 2013 with a $24,950 price tag. The Buick Regal, Buick LaCrosse, GMC Sierra, GMC Sierra HD, GMC Yukon, and GMC Yukon XL will follow.
GMC has also announced that they will be offering Denali versions, a luxury appointment, with four of the above vehicles.
With the arrival of the updated models and new models, the oldest model in Buick/GMC's non-commercial lineup will be the Buick Verano and the Terrain. However, despite the fact that the Verano hasn't even been on dealer showrooms for a year yet and has proven a consistent sales volume increase each month, even it will be getting a slight update with a new 2.0L turbocharged powertrain. GMC's Terrain is also having an excellent sales year and has recently added a new Denali luxury trim level.
Although the timing hasn't been announced yet, the GMC Canyon, a midsize pickup, will also be returning anew. Tony DiSalle, Buick's and GMC's VP of Marketing says that the all-new mid-size Canyon provides an option for customers needing the functionality a truck provides without the size of a full-size model.
While they certainly complement each other, Buick and GMC have managed to grow as their own separate, diverse brands. Over 400,000 GMCs and Buicks have been sold in 2012, and, if both continue this pace, this will be their third consecutive year of sale gains.
GMC and Buick Sales and Service VP Brian Sweeny credits the above success to the new customers coming to the Buick and GMC showrooms. GMC has a record for attracting an abundance of female buyers. The Denali, in particular, attracts a large number of the import and luxury vehicle buyers. Of the last five sale years, Buick is the only U.S. brand to consistently lower the average buying age of customers.