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Darrin Michael

Darrin currently serves as ECommerce/Internet Marketing Director for the Arbogast Group.

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Buick Grand National to Return in 2015


Noticing a Buick rolling down the street didn't always inspire thoughts of retirees and elderly drivers, and about thirty years ago, the Buick line was known as a powerful brand offering bleeding-edge technology and fast cars. An impressive level of research went into improving various aspects of the vehicles like the fuel injection system.

GM was so intent on creating a racing brand out of Buick that they even promoted a special marketing campaign...

GM and AT&T: Making Cars WiFi Hot Spots

The recent increase in digital technology as a staple in the cabin of every new car is sure to spawn a future rich in partnerships between automotive manufacturers and suppliers of digital  technologies and services.

Next year, avid GM vehicle fans can expect to see even more examples of this.

In fact, the majority of upgrades in any model of vehicle on today's market consists heavily of hardware designed for subscriptions to navigation services and smart technologies that depend on driver subscriptions. The latest partnership to hit the headlines...

17 days...

According to a recent report from Edmunds.com, t
he average new car sits on the lot for two months before it joins a happy new family. This article, however, isn't about those cars.

It's about the all-new Buick Encore and the fact it's average lifespan on a dealership's lot is 17 days.

This Encore, a luxury crossover, is currently among America's top selling cars. Even more, considering...

2011 Cadillac Escalade ESV Premium


The 2011 Cadillac Escalade ESV Premium is a favorite for those who enjoy luxury as major component of their SUV. Throughout the years, the Cadillac brand has long been synonymous with both quality and high-end styling. Their legendary engineering scales up well in this model with the most compelling selling point is certainly the Escalade's ability to accommodate cargo. It leads its class by a considerable advantage. The 137 cubic feet of space...

2013 GMC Acadia Denali Review

 

Those in the market for a luxurious full-size crossover SUV will be pleasantly surprised by the 2013 GMC Acadia Denali. The seven-passenger luxury cruiser offers a new look and a few new features that are sure to draw attention and praise from potential buyers.

The Acadia Denali's looks have been...

GM Unveils Riviera Concept in Shanghai

It's always fun to check out new concept vehicles and the Buick brand is no exception.

Buick
provided a peek into its future design aesthetics and strategy during the world premiere of the elegantly smooth and sweeping Riviera concept vehicle which was unveiled at Auto Shanghai on April 4, 2013.

The Riviera concept's design was inspired by the Chinese phrase "The greatest good is like water." Even while idle, the car...

OnStar Helps Deliver Baby?!

For all you fans of GMC and Buick vehicles with OnStar, this article is for you...

It's not necessarily part of an OnStar advisor's job requirements to help bring a new baby into the world, but that's just what one of these professionals did by coaching a pregnant woman through her labor. Other advisors have talked frantic individuals through providing a child with CPR, even instructing them on how to stem
serious hemorrhaging, while they waited for emergency medical services to arrive on the scene.

Critical services like these are thanks to OnStar First Assist, which enables specially-trained and certified emergency advisors to provide emergency medical dispatch service to motor vehicle users while they wait for the police, fire station or ambulance to arrive.

The world of compact sedans is one that offers a vast number of possibilities. As the craze for this type of vehicle has caught on, car manufactures have been refining their styling and packing the features into a space that is economical in very surprising ways. GM has been a significant contributor to this ideal range of cars, but they put their best foot forward in a way that they have not done in a...

Chevrolet made the Grand Sport for buyers who wanted to improve the handling and acceleration of the base Corvette but didn't need the more powerful engine or cost of the Z06. Chevy added the stiffer springs, bigger dampers, thicker anti-roll bars, and larger tires (P275/35ZR18 in front and P325/30ZR19 in back) from Z06 to the base Corvette and got a car with a good balance between speed and handling. The body got...

Peyton Manning Gets "Blindsided" With Buick



In 2012, Peyton Manning signed with the Denver Broncos for $93 million.

But did you know he also "signed" with General Motors, to promote its stylish and luxurious compact sedan, the Buick Verano?

Both deals turned out to be fortuitous for all involved.

The Verano promotion is a good "fit" in that Buick needs to convince the car-buying public good things come in small packages. The 2013 Verano represented Buick's first foray into...
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