GM Considering 'Something Really Fun' for Buick
Published Thursday, 09 May, 2013 by Blake Arbogast. Categories: Buick.
The assertion that GM is contemplating "something really fun" for its Buick Division gains credence now that the dramatic Riviera concept coupe has been introduced at the 2013 Shanghai Auto Show. China was no accidental setting for the concept coupe's debut. The Chinese just love Buick. In fact, in 2012, sales topped 700,000 there. Compare that to the 180,000 sold in America during the same period. The overall demographic is younger in the Asian market than in North America, so the creation of "something fun" with the Buick nameplate on it would undoubtedly continue the exploding demand for the brand in the world's most populous country.
Youth appeal is succeeding in the U.S. as well. Of the 38 automotive brands sold in the United States, only Buick has actually reduced the average age of its buyer. Three years ago the average was 62 years of age; today it is 59...
Judging by the recent successes
enjoyed by GM's Buick division, its designers have had no problem
finding the creative inspiration needed to generate enthusiasm across
expanding demographics. But, that has not stopped the creative team from
looking in new directions as well. Now, 
Santa and his sleigh are an image that has been depicted for children throughout the ages. Classic Christmas stories such as Clement C. Moore's Twas the Night Before Christmas to modern day Pixar films feature the big guy loading up the sleigh and the reindeer powering him through the night sky.

The latest model of the 
