Watch out, automakers, there is a new sheriff in town. One of GM's brands is becoming the hottest name in the American car market today. Buick is quickly winning over customer support with their brand overhaul and marketing strategies.
Take note, Ford, Dodge, Honda, and Toyota, because Buick has been taking over 40% of its sales from consumers who used to be part of other manufacturers' customer bases, and there is a good chance that they have taken customers right out from under your nose.
After the days of the legendary Skylark and Grand National, Buick went on the back-burner as its more publicized big brother Chevrolet and competitors Chrysler and Ford jockeyed for position of highest selling brand in America. Nissan, Honda, Mitsubishi, and Toyota's arrivals in the states from the Land of the Rising Sun only served to cause Buick to become even more neglected by the American consumer.