For the month of March, the total sales for GMC rose 45% for a total of 27,648 sales. A large portion of the total sales was due to the popularity of the new GMC Terrain.
GMC retail sales were up 43 percent. The brand has posted retail and total year-over-year increases for six straight months. Sales of Terrain rose 331 percent, compared to the vehicle it replaced. Acadia also had a good month with a 37 percent sales increase.
The Sierra full-size pickup had its best retail sales month of the year and posted a total sales increase of 26 percent, compared to March last year.
Terrain continues to bring new customers to the brand, attracting a higher proportion of women than any other GMC product. About 40 percent of Terrain buyers are women, more than 10 percentage points above the overall brand.
To meet the growing customer demand for the Terrain, GM's CAMI Automotive Plant in Ingersoll, Ontario, has developed an innovative production scheme - shuttling Terrain bodies to a plant in Oshawa for final assembly. This is the third time that production has been increased to meet growing demand for the Terrain.