In 2012, Peyton Manning signed with the Denver Broncos for $93 million.
But did you know he also "signed" with General Motors, to promote its stylish and luxurious compact sedan, the Buick Verano?
Both deals turned out to be fortuitous for all involved.
The Verano promotion is a good "fit" in that Buick needs to convince the car-buying public good things come in small packages. The 2013 Verano represented Buick's first foray into...