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Watch Out, Buick's Coming!

Published Monday, 09 May, 2011 by Blake Arbogast. Categories: Buick.



Watch out, automakers, there is a new sheriff in town.  One of GM's brands is becoming the hottest name in the American car market today.  Buick is quickly winning over customer support with their brand overhaul and marketing strategies.

Take note, Ford, Dodge, Honda, and Toyota, because Buick has been taking over 40% of its sales from consumers who used to be part of other manufacturers' customer bases, and there is a good chance that they have taken customers right out from under your nose.

After the days of the legendary Skylark and Grand National, Buick went on the back-burner as its more publicized big brother Chevrolet and competitors Chrysler and Ford jockeyed for position of highest selling brand in America.  Nissan, Honda, Mitsubishi, and Toyota's arrivals in the states from the Land of the Rising Sun only served to cause Buick to become even more neglected by the American consumer.
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Buick Leading the Way in Safety

Published Monday, 18 April, 2011 by Blake Arbogast. Categories: Buick.

Car wrecks are traumatizing and terrifying events. They sometimes happen when you least expect it and can be devastating. Rollover collisions are some of the most dangerous crashes that happen; however, only 2.2 percent of accidents are rollovers. That may sound like a small percentage, but rollovers cause 35.4 percent of traffic deaths.

This is one of the reasons Buick is leading the way in vehicle safety, with the development of StabiliTrak electronic stability control. The expert at Buick's wanted to minimize the harmful effects of accidents and try to prevent them all together. The Buick Enclave (and the rest of the Buick line) has StabiliTrak features such as anit-lock breaks, panic brake assist, and traction control. The feature that sets Stabilitrak apart from other safety packages is "rollover mitigation." This technology allows the Enclave to sense when the car is about to roll...
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Buick Sales Surge 44 Percent in January

Published Friday, 04 February, 2011 by Blake Arbogast. Categories: Buick.



Buick, the fastest-growing major automotive brand in the United States in 2010, started the new year with its 16th straight month of retail sales gains, delivering a 44 percent increase over last January. The brand's total January sales also improved 32 percent year over year.

"After a solid 2010, Buick is on track for another year of continuous growth," said Brian Sweeney, U.S. vice president of Buick & GMC Sales and Service. "We fully…
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Buick Sales Surge into Overdrive in December

Published Friday, 21 January, 2011 by Blake Arbogast. Categories: Buick.



This press release came across my desk this morning and I thought I would share it with you! Exciting things are happening with the Buick brand, and this article proves it. I'm excited to see what the new year will bring for the new and improved Buick brand.

Buick sped to the finish line at the end of 2010, posting a 40% gain in year-over-year sales in December and overall retail sales growth of 48% over 2009. Sales were led by the Buick LaCrosse, which posted a retail sales gain of 112% for the year.

Buick Enclave retail sales grew by 40% in December and 27% for the year. The completely redesigned 2011 Buick Regal had its best sales month since its launch, growing month-over-month retail sales by 54%...
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Why Buick is the Brand to Watch

Published Friday, 26 February, 2010 by Blake Arbogast. Categories: Buick.




Two years ago you could have told me that Buick would be one of the star brands of General Motors and I would have laughed hysterically. Despite my status as an industry and GM follower, Buick has always been the GM brand that I looked at and said, "Oh, they still sell those?" My how things can change. Today it is becoming clearer every day that Buick is the brand to be watching at New GM.

I think a lot of people took notice of Buick back when the Enclave launched, but many people (myself included), assumed that it was going to be a one-hit wonder for the brand. After all, GM's previous brand "renaissance" consisted of a one hit wonder as well: the Cadillac CTS. Needless to say, it was easy to make the assumption that Buick's renaissance was not going to be anything worth writing home about, despite GM management clamoring over the brand's bright future.

Then late 2008 rolls around and the Buick Enclave is announced by JD Power as the fastest selling product in the United States, staying on dealership lots an average of six days or less. Most of the mainstream press failed to report that fact and rightfully so considering how long Buick has been irrelevant in North America. Reflecting back on that report today I realize that should probably go down in the books as the initial sign that Buick has some life left in it after all...
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2010 Buick Lacrosse and Enclave Named Best Buys

Published Thursday, 04 February, 2010 by Blake Arbogast. Categories: Buick.



The 2010 Buick Lacrosse and 2010 Buick Enclave were named "best buys" by Consumer Guide.  The Best Buy and Recommended Consumer Guide annual awards are chosen by Consumer Guide's staff of ten full-time automotive editors.  They evaluated the vehicles on factors including performance, handling, reliability, ease of use, comfort, ability to meet everyday needs and value for the dollar. 

The Lacrosse and Enclave excelled in every facet of the testing, and proved that Buick will lead General Motors into the future of luxury vehicles.  Brian Sweeney, GM's manager of Buick and GMC said, "These awards are great recognition for the LaCrosse and Enclave.  Our goal with these vehicles has been to bring new buyers to Buick, and customers are getting that message, because the Enclave and new LaCrosse are selling quickly off dealer lots. This award is proof that our efforts are paying off."

Brian Sweeney hit the mark with his statement, Arbogast Buick in Dayton can barely keep the Lacrosse and Enclave on the lot.  Customers are raving over the styling and performance of both vehicles.  It is exciting to see Buick leading the pack, and getting recognized for its hard work.  



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