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Shaq's New Commcerial Ad for Buick



A guy as big as former NBA superstar Shaquille O'Neal couldn't possibly have just one nickname. 

In Buick's latest ad, aptly named "Big," Shaq smoothly boasts of his 15 larger-than-life nicknames, ranging from Big Shamrock to Big Aristotle. And a 16th nickname make be in order: Big Smoocher. In this playful commercial for the car company's second-generation Buick LaCrosse, Shaq plants a big one on the forehead of a petite male valet...

The new, redesigned 2014 Buick LaCrosse will turn heads...


It may be down the road before it arrives to dealerships, the redesigned 2014 model of the Buick Lacrosse will be sure to turn some heads.


Between the down-home of Chevrolet and the Hollywood-Vegas glitz that is Cadillac, GM's Buick division offers cars for sophisticated drivers who don't like being conspicuous but do appreciate high performance and a little luxury behind the wheel. Nowhere is that niche better defined...

20 Facts About the 2013 Buick LaCrosse


  1. The 2013 Buick Lacrosse will save you money at the pump, and it is good for the environment, too.
  2. The 2.4L LaCrosse with EcoAssist and active lower grille shutters can get 25 mpg/city and an outstanding 36 mpg on the interstate.
  3. The 3.6 L V6 Lacrosse maintains a generous 27 mpg on the highway.
  4. Every LaCrosse is equipped with Stabilitrak with Traction Control. These electronic systems help the driver enjoy excellent handling and...

Playing Hoops With Shaq and a Lacrosse...No really.



If you've seen the new Buick Lacrosse commercials on television recently, you may have noticed a very famous (and large) athlete behind the wheel of it.

Shaquille O'neal is the new face of the campaign from GMC and Buick featuring the sedan. Coincidentally, the LaCrosse has all of the top of the line features and space someone as large and powerful as Shaq would enjoy.

Considering all of this, a question comes to...

Watch Out, Buick's Coming!



Watch out, automakers, there is a new sheriff in town.  One of GM's brands is becoming the hottest name in the American car market today.  Buick is quickly winning over customer support with their brand overhaul and marketing strategies.

Take note, Ford, Dodge, Honda, and Toyota, because Buick has been taking over 40% of its sales from consumers who used to be part of other manufacturers' customer bases, and there is a good chance that they have taken customers right out from under your nose.

After the days of the legendary Skylark and Grand National, Buick went on the back-burner as its more publicized big brother Chevrolet and competitors Chrysler and Ford jockeyed for position of highest selling brand in America.  Nissan, Honda, Mitsubishi, and Toyota's arrivals in the states from the Land of the Rising Sun only served to cause Buick to become even more neglected by the American consumer.

Buick Sales Surge 44 Percent in January



Buick, the fastest-growing major automotive brand in the United States in 2010, started the new year with its 16th straight month of retail sales gains, delivering a 44 percent increase over last January. The brand's total January sales also improved 32 percent year over year.

"After a solid 2010, Buick is on track for another year of continuous growth," said Brian Sweeney, U.S. vice president of Buick & GMC Sales and Service. "We fully…

GM Plans Hybrid Option for Buick Regal & Lacrosse




GM has a new hybrid system they think can raise fuel economy about 25% higher. It's called eAssist. GM already plans to offer this technology in the 2012 Buick LaCrosse and now, they've announced it for the Buick Regal.


eAssist is a power management system that aids a gasoline engine. Normal power comes from a 180 hp 2.4-liter Ecotec delivered through a 6-speed auto. Also, there is a 115V lithium-ion battery that powers a 15 KW motor-generator unit to provide up to 15 hp and nearly 80 lb-ft torque of assist during acceleration. Having a motor-generator also allows for recuperation during braking and the battery allows for auto start-stop of the engine at idle.

Other modifications to the Buick LaCrosse eAssist include improved underbody panels and an active front air-flow shutter to keep the sedan's coefficient of drag as...

Buick Sales Surge into Overdrive in December



This press release came across my desk this morning and I thought I would share it with you! Exciting things are happening with the Buick brand, and this article proves it. I'm excited to see what the new year will bring for the new and improved Buick brand.


Buick sped to the finish line at the end of 2010, posting a 40% gain in year-over-year sales in December and overall retail sales growth of 48% over 2009. Sales were led by the Buick LaCrosse, which posted a retail sales gain of 112% for the year.

Buick Enclave retail sales grew by 40% in December and 27% for the year. The completely redesigned 2011 Buick Regal had its best sales month since its launch, growing month-over-month retail sales by 54%...

Spy Shots: 2012 Buick LaCrosse GS?

One of my daily to-do's includes heading over to Autoblog.com to see the latest news taking place in the automotive world.  Yesterday I'm came across these spy photos of what looks to be the 2012 Buick Lacrosse GS. Check out the article:



Wherever cars are produced or tested, there will be spy photographers waiting to snap photos. Michigan is a hotbed of such activity, and one shooter's lens has just caught?

Avoid Lane Change Mishaps In The 2010 Buick LaCrosse






How many times have you found yourself driving down the highway and you go to change lanes and you find a car in your blind spot? These kinds of close calls can be pretty nerve-racking, but thanks to a new side blind zone alert system on the 2010 Buick LaCrosse, you can relax.

Helping you to prevent those all-too-frequent near misses is Buick's Side Blind Zone Alert system. It works by displaying a small orange icon in the side mirrors of the new LaCrosse. It uses radar-equipped sensors that provide and extra set of "eyes" that monitor your vehicle's blind spots.

But how often do these kinds of blind spot incidents occur? The National Highway Traffic Safety Administration (NHTSA) says that improper lane changes are a factor in up to 85 percent of all crashes.

"The blind zone technology system enables the car to see where it is difficult for the driver to see," said Kent Lybecker, a GM active safety systems engineer. "This technology makes lane changes safer because it alerts driver's to vehicles that otherwise might escape their vision."

When the Side Blind Zone Alert system detects another vehicle in the adjacent lane, the system will illuminate an orange symbol in the side view mirror that alerts the driver to a potential collision. If the driver activates the turn signal in the direction of the detected vehicle, the symbol will start to flash. Otherwise it will remain illuminated until the detected vehicle has left the blind zone.

The system works by using alternating radar beams that span outward from the LaCrosse, and cover a zone of about one lane width on both sides of the LaCrosse. The radar also covers approximately 10 feet in the rear of the Lacrosse for an added layer of protection.

The Buick Lacrosse is one of 27 new vehicles to be named a Top Safety Pick for 2010 by the Insurance Institute for Highway Safety.  The award recognizes vehicles that do the best job of protecting occupants in front, side, rear and rollover crashes based on Institute testing.

Although Side Blind Zone Alert is intended to help drivers avoid lane change mishaps, the driver still needs to turn to check blind zones manually before changing lanes.

Visit your Dayton Buick Lacrosse Dealer for a demonstration of the blind side zone alert mirrors or call 1-866-975-3287 for more details.   
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