For
the month of March, the total sales for GMC rose 45% for a total of
27,648 sales. A large portion of the total sales was due to the
popularity of the new
GMC Terrain.
GMC
retail sales were up 43 percent. The brand has posted retail and total
year-over-year increases for six straight months. Sales of Terrain rose
331 percent, compared to the vehicle it replaced.
Acadia
also had a good month with a 37 percent sales increase.
The
Sierra
full-size pickup had its best retail sales month of the year and posted a
total sales increase of 26 percent, compared to March last year.
Terrain
continues to bring new customers to the brand, attracting a higher
proportion of women than any other GMC product. About 40 percent of
Terrain buyers are women, more than 10 percentage points above the
overall brand.
To meet the growing customer demand for the
Terrain, GM's CAMI Automotive Plant in Ingersoll, Ontario, has developed
an innovative production scheme - shuttling Terrain bodies to a plant
in Oshawa for final assembly. This is the third time that production has
been increased to meet growing demand for the Terrain.