2014 GMC Sierra Denali to Star in New ESPN ‘Monday Night Football Commercial’

The 2014 GMC Sierra Denali will be taking center stage at the launch of Monday Night Football on ESPN. Viewers will witness a 90-second video chronicling the exciting history of sports on television. The video, which was produced by filmmaker Peter Berg, will feature iconic moments in the worlds of sports and culture spanning the past 44 years. The event is poised as an opportunity to look at the world of football over the past four decades while looking forward to the continuing spirit of American ingenuity that is characteristic of GMC’s 2014 car lineup.

Monday Night Football has been an iconic part of ESPN’s lineup since 1970. The concept has become a cultural staple for both sports lovers and casual watchers over the past four decades. The broadcast has been graced by the presence of some of the most relevant figures in media and politics. The list includes President Bill Clinton, John Lennon, and President Ronald Regan. Even Kermit the Frog has stopped by for a chat. ESPN has modernized its broadcast of Monday Night Football throughout the years. The broadcast has upgraded to the use of extra cameras, slow motion replays, and enhanced graphics.

It takes one cultural icon to recognize another cultural icon. ESPN has met its match with the new 2014 GMC Sierra Denali. This full-size pickup truck is a feat of design and driving experience. It features all the hallmarks of a GMC vehicle like smart engineering, sleek styling, and an ultra-quiet cab. GMC was founded in 1908 and the brand has continuously upgraded its design technology in the same way Monday Night Football has upgraded its broadcast technology.

GMC has teamed up with ESPN to take the experience of Monday Night Football on the road. The 2014 GMC Denali will headline a national tour beginning September 7th in Washington, DC. Fans will have the opportunity to have a personal encounter with the GMC Denali by going for a test drive. There will also be opportunities for fans to sink their teeth into great football prizes like tickets to a Monday Night Football taping, signed collectables, and a chance to meet NFL players.

Monday Night Football and GMC are two of the most important American cultural institutions. The fact they that have come together to launch the 2013 season is a victory for fans. Fans can witness the iconic merger of these two brands when Monday Night Football launches on September 9th at 7:00pm ET on ESPN. The season kicks off with a showdown between the Philadelphia Eagles and the Washington Redskins.