Buick Encore Dominating the Small SUV Market

In today’s ever-evolving world of automotive technology, the small SUV represents one of the fastest growing pieces of the industry. Within the United States alone, sales of small SUVs have nearly tripled since 2011. But there is one vehicle leading the pack in terms of these sales and dominance on the road, and that is the Buick Encore. As of today, over one-quarter of small SUVs sold in the country are Buick Encores.

According to Duncan Aldred, vice president of Buick Sales, Service, and Marketing, “The Encore is a pioneering force in a segment hugely popular with customers.” The new 2017 model, which will release before we know it, doubles down on all the features and technology that made the 2016 model so successful, including the soft-touch interior that is not yet offered by any competitors on the market.

Throughout the first six months of 2016, the Buick Encore has managed to make the United States its top market. Over half of all sales from the vehicle stem from the country. In June, Buick experienced 30 straight months of sales growth year-over-year. Half of this came from new owners. In July, the Encore is already going to experience its most impressive sales month to-date. In September, the new 2017 model will be released to the world, with sales expected to not only increase, but do so exponentially in a very short time period.

The 2017 Buick Encore is prepared to be the very best model of the series yet. With premium materials, sculpted appointments, and a quiet, spacious interior. Included within the magnificent interior is a 4.2-inch Driver Information Center and an 8-inch color touch screen to offer the driver total control and information with a single glance of the screen. Most importantly, the new 2017 model is safer than ever before. The vehicle features 10 standard airbags and advanced safety tech implemented directly into the ride. For the kids, built-in 4G Wi-Fi should entice them to remain calm and relaxed while riding in the Encore. While driving, the adults can use the voice-controlled system to play their favorite songs or enjoy a hands-free phone call from behind the wheel.

Buick is an international vehicle manufacturer specializing in luxury brand vehicles with luxurious interiors, exquisite designs, and personal technology meant to better the lives of those driving in them. Throughout North America and China, new models from Buick are beginning to convert new customers with award-winning models available on the market today.

“The Buick Encore provides buyers with a luxury experience in a nimble, compact, value-packed vehicle,” says Rebecca Lindland, senior director of commercial insights at Kelley Blue Book. The 2016 model recently earned their 5-Year Cost to Own Award.