GMC Named Kelley Blue Book Most Refined Brand Award 4th Consecutive Year

The GMC Division of General Motors continues to draw praise from consumers and industry analysts alike. For the fourth consecutive year, its lineup of premium trucks, crossovers and SUVs has taken home Kelley Blue Book’s “Most Refined Brand” award. This achievement provides proof positive that GMC is undoubtedly the “Professional Grade” brand it promises to be in its promotional materials. Credit goes to the GMC designers, engineers and dealers who have consistently delivered on that promise.

Survey Specifics

The Most Refined Brand award is based on the results of what KBB calls its “Strategic Insights Brand Watch” study. Basically, the study evaluates the factors that lead to consumers choosing to purchase one brand over all the others. It is an online survey conducted with over 12,000 car shoppers who say they’re currently in the market for a new vehicle. These “in market” consumers are those who are actively shopping for a vehicle. They tend to be far more valuable than consumers who are just thinking about a new vehicle they might purchase sometime in the future, if at all. For this reason, GMC dealers are heartened by the survey’s results. It measures the brand familiarity and loyalty of people who say they’ll purchase a new vehicle in the coming months. In other words, the respondents to the study are serious shoppers.

Attention to Detail

GMC’s focus on design and craftsmanship is readily apparent across its entire product range. From the Terrain and Yukon SUVs to the Acadia crossover and finally to GMC’s mighty Sierra pickup, GMC continues to be the standard-bearer in several of the most lucrative segments in the auto industry. The GMC difference can be found in the attention it pays to even the smallest details. From finely machined exterior styling cues to posh, upscale interiors that use only authentic materials, the attention to refinement and detail found in each and every GMC goes a long way to ensuring that GMC vehicle stands apart from the crowd.

Denali Leads the Way

While refinement and attention to detail are evident in every GMC vehicle, they are particularly noteworthy in GMC’s Denali-branded models. What makes the Denali models stand out is GMC’s unique ability to marry refined designs typically found only in luxury vehicles with a robust, rugged personality. It comes as no surprise then, that GMC has sold over a million Denali-branded models since sub-rand since it was introduced on the Yukon SUV in 1998. Denali models comprised a fourth of GMC sales in 2016, more than the entire sales of many premium makes. With the help of Denali, GMC continues to be the standard-bearer in several of the most lucrative segments in the auto industry.