Madden 25: One Part Football Game & One Part GMC Ad Campaign

The 2014 GMC Sierra Denali in-game of EA SPORTS Madden NFL 25 coming August 27.

Another installment of the popular Madden NFL franchise will be hitting store shelves to the delight of football fans and video game enthusiasts everywhere.

Madden 25 features the same realistic graphics and exciting gameplay that players have come to love, but this installment also includes some new material. One of these changes is the inclusion of GMC as the official truck of Madden 25. The inclusion of GMC will help show the real world alliance between the brand and football.

GMC, already the official vehicle of the NFL, has taken their involvement to the next level and created what amounts to a virtual ad campaign. It’s only natural the football league’s official trucks would appear in a game about the sport, especially considering GMC’s recent burst of successful sales. GMC has already been trying to reach a younger customer base with high-tech gadgets and smart ads, so showing their products off to gamers is also a great benefit to them in terms of sales.

There are a number of ways in which including GMC vehicles in Madden 25 was a smart choice. First, it enhances the player’s experience by adding real-world elements of the NFL to the virtual realm. Not only can gamers access real life NFL players and arenas, but now they can also control the NFL’s official trucks. The second reason is that this was an extremely wise move on GMC’s part. Madden 25 essentially serves as an ad campaign for GMC’s vehicles. Every gamer who picks up a copy of this game will see realistic, detailed depictions of cars and trucks that will leave a definite impression. Of course, not everyone who plays Madden 25 will be rushing out to buy a brand new truck, but GMC has shown them what products they offer and planted that image in the back of their minds.

There’s also the fact that Madden is an ongoing franchise. For a yearly fee, GMC has what amounts to a guaranteed source of ad revenue. New Madden games will be updated with new players, but they can also be updated to include new makes and models of GMC vehicles. It’s a great way to show the public what products are out there while also making it a fun experience. In short, it’s an ad campaign that doesn’t feel like an ad campaign.

Madden 25 is sure to be a hit with gamers and football lovers, and who knows? GMC just might benefit from the attention it draws to their vehicles.