Watch Out, Buick’s Coming!

Watch out, automakers, there is a new sheriff in town. One of GM’s brands is becoming the hottest name in the American car market today. Buick is quickly winning over customer support with their brand overhaul and marketing strategies.

Take note, Ford, Dodge, Honda, and Toyota, because Buick has been taking over 40% of its sales from consumers who used to be part of other manufacturers’ customer bases, and there is a good chance that they have taken customers right out from under your nose.

After the days of the legendary Skylark and Grand National, Buick went on the back-burner as its more publicized big brother Chevrolet and competitors Chrysler and Ford jockeyed for position of highest selling brand in America. Nissan, Honda, Mitsubishi, and Toyota’s arrivals in the states from the Land of the Rising Sun only served to cause Buick to become even more neglected by the American consumer.

Nobody saw it coming, but GM’s re-commitment to Buick in recent years has turned this once derelict brand into a car company that is preferred by more than just retirees. Buick’s redesigned Regal and LaCrosse are luxurious and appealing to a younger and older audience, while the higher-end Lucerne and Enclave bring comfort along with prestige.

And guess what, Buick is still affordable. Compared with other luxury vehicles such as Lexus and BMW, the new lineup is less expensive and every bit as lavish.

The risks that GM took on rehashing the Buick lineup are beginning to pay off, and the customer looking for the most luxury for the buck should definitely join the new revolution that is starting at Buick dealers nationwide.