Judging by the recent successes enjoyed by GM’s Buick division, its designers have had no problem finding the creative inspiration needed to generate enthusiasm across expanding demographics. But, that has not stopped the creative team from looking in new directions as well. Now, Buick has demonstrated how to turn Pinterest boards into new concepts for…
For all you fans of GMC and Buick vehicles with OnStar, this article is for you… It’s not necessarily part of an OnStar advisor’s job requirements to help bring a new baby into the world, but that’s just what one of these professionals did by coaching a pregnant woman through her labor. Other advisors have…
As the 20th century arrived, the very first motorcars were making rare appearances on the streets of America. It was still an era primarily of horses and railroads. Yet, on May 19, 1903, the Buick Motor Company was incorporated. David Dunbar Buick was an early engine innovator that developed the overhead valve engine. In 1904,…
In 2012, Peyton Manning signed with the Denver Broncos for $93 million. But did you know he also “signed” with General Motors, to promote its stylish and luxurious compact sedan, the Buick Verano? Both deals turned out to be fortuitous for all involved, especially considering Buick’s recent line of commercials featuring Peyton Manning. Check out…
Although in the past, Buick’s vehicles have been stereotyped as cars for an older demographic, the brand has found ways to reinvent itself through the past few years, developing new models which are both sleek and sophisticated. The average age of a Buick buyer five years ago was 64. Now it’s 57. The restyled Buick…
A guy as big as former NBA superstar Shaquille O’Neal couldn’t possibly have just one nickname. In Buick’s latest ad, aptly named “Big,” Shaq smoothly boasts of his 15 larger-than-life nicknames, ranging from Big Shamrock to Big Aristotle. And a 16th nickname make be in order: Big Smoocher. In this playful commercial for the car…
For players, coaches, and fans, March Madness means great games, exciting upsets, and unforgettable moments that are etched into college basketball history. For Buick, March Madness in 2013 is another opportunity to allow fans to relive those iconic moments and to team up with the Samaritan’s Feet charity to distribute shoes to needy children. Samaritan’s…
It may be down the road before it arrives to dealerships, the redesigned 2014 model of the Buick Lacrosse will be sure to turn some heads. Between the down-home of Chevrolet and the Hollywood-Vegas glitz that is Cadillac, GM’s Buick division offers cars for sophisticated drivers who don’t like being conspicuous but do appreciate high…
According to a recent article on Autoblog.com, Jay Leno has always been known as a car lover. In several episodes of Jay Leno’s Garage, his attention was recently turned to the classics, notably a Buick model. The 1957 Buick Roadmaster is one of those classics. It was crafted the way cars were back then. They…
This weekend, Buick is set to unveil it all-new introductory commerical for it’s all new luxury crossover, the 2013 Buick Encore. While the new commerical isn’t set to air until this weekend on ESPN, we thought it would be nice to give everyone an Encore commercial sneak peek. You can check out the new video…
