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Buick and the NFL: A Dave Arbogast Case Study

November 7th, 2012 by
Buick and the NFL: A Dave Arbogast Case Study

There is nothing more American than good old fashioned NFL Football. It seems that this time of year, football season, is a time when I relate almost everything on my mind into a football analogy. It’s natural. For example, my breakfast at the local roadside diner has decreased in quality over the last few months….

Posted in Buick, Models, News

European Buick Model Coming to the States? Maybe Sooner Than We Expect…

October 23rd, 2012 by
European Buick Model Coming to the States?

General Motors Europe has debuted the Opel Cascada, a luxurious four passenger convertible. Cascada is Spanish for ‘waterfall’. Should the Cascada catch on, GM may see its Opel ‘Waterfall’ ‘ produce a ‘windfall” effect, meaning we could see the unit in the states in the future. Analysts have been quick to speculate that this new…

Posted in Buick, Models, News

Spyshots: New GMC Canyon

October 22nd, 2012 by
Spyshots: New GMC Canyon

Production of the previous generation of the GMC Canyon ended in July when the last one rolled off the line at GM’s Shreveport, LA plant, which is now closed. Tony DiSalle, the VP of Marketing for Buick/GMC, has confirmed that rumors of a next-gen Canyon are well-based. Now, spy shots taken in Michigan provide an…

Posted in GMC, Models, News

GMC Crossovers Set Records

October 19th, 2012 by
GMC Crossovers Set Records

The ascendancy of the GMC crossover continues. In September, the GMC Acadia and GMC Terrain combined to post company’s best total and retail crossover sales ever. Individual customers purchased 13 percent more Terrains year-over-year, while sales to individual customers of the three-row Acadia went up 22 percent over the same period. As recently as the…

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GMC Canyon Replacement Confirmed

October 8th, 2012 by
GMC Canyon Replacement Confirmed

The Canyon‘s future re-emergence was confirmed during a recent conference call with the Vice-President of Marketing for Buick/GMC, Tony DiSalle. He stated, “While we continue to make strong progress in fuel economy gains on our full-size trucks, we know that there is a group of customers who want the functionality of a truck but may…

Posted in GMC, Models, News

Buick and GMC To Unveil 9 New Models

September 28th, 2012 by
Buick and GMC To Unveil 9 New Models

Between 2012 and 2013, 70 percent of GM products will either be all-new or considerably updated. The Buick Enclave, a luxury crossover SUV, will be the first of nine new to considerably updated models which GMC and Buick will be rolling out to dealers over the next 12 months. The GMC brand is one of…

Posted in Buick, Models, News

Buick Encore Goes on Sale Early Next Year

September 27th, 2012 by
Buick Encore Goes on Sale Early Next Year

Buick’s success in recent years with the large crossover, the Enclave, meant it was only a matter of time until a two row crossover would be introduced. The Buick Encore is a great choice for those who prefer the elegance and look of a Buick but don’t need the capacity of an Enclave. As is…

Posted in Buick, Models, News

GMC Overtakes Time Square?

September 21st, 2012 by
GMC Overtakes Time Square?

GMC is betting big this season on the National Football League. In a PR scheme to attract attention to its American brand, GMC parked more than 30 GMC Sierra pick-up trucks in New York City’s Times Square to bolster the company’s sporting image. The effort drew a large crowd of sports photographers, writers, football players…

Posted in GMC, Models, News

Buick’s Use of Ambient Lighting in Luxury Vehicles

September 18th, 2012 by
Buick's Use of Ambient Lighting in Luxury Vehicles

Today’s luxury vehicles boast a host of features that didn’t exist even a few years ago: adjustable petals, remote start, key-less entry, and air conditioned seats. Luxury car makers, including BMW, Jaguar, Mercedes-Benz, and Bentley, continue to include more advanced features on their vehicles each year. Ambient lighting is one of the newest features that…

Posted in Buick, Models, News

Buick Brand Sees Sales Increase for August 2012

September 10th, 2012 by
Buick Brand Sees Sales Increase for August 2012

August 2012 was a great month for Buick in which sales reached an all time high since 2007. Buick reported a 8 percent national sales jump compared to August 2011. However, city-by-city comparisons revealed higher sales increases over the same period last year. Dave Arbogast Buick experienced a 16 percent sales increase. In addition to…

Posted in Buick, Models, News

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